An East-meets-West digital fashion experience — uniting Paris Fashion Week insights with local talent in a fun, future-forward showcase for all ages, driving Hong Kong’s digital economy
From Now until 2 December at AIRSIDE Gate33 Gallery
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25 November 2025, Hong Kong — Organised by the Hong Kong Design Centre (HKDC), curated by digital fashion innovator FabriX, and sponsored by the Cultural and Creative Industries Development Agency, ‘Play, Pose & Pixel’ is a flagship programme of the Hong Kong Fashion Fest 2025. The exhibition is taking place now until 2 December @AIRSIDE’s Gate33 Gallery. As a strategic partner of the HKSAR Government, Hong Kong Design Centre is dedicated to promoting Hong Kong as the design excellence capital in Asia. This exhibition, in partnership with the Fédération de la Haute Couture et de la Mode (FHCM), evolves from the ‘Tomorrow Was _’ showcase at Paris Fashion Week, exploring the intersections of fashion, technology and imagination – turning digital couture into an accessible, everyday experience.
Aligned with the HKSAR Government’s 2025 policy, the Hong Kong Fashion Fest promotes digital and sustainable fashion, fosters global collaborations, strengthens IP protection for digital assets, and builds a supportive ecosystem, positioning Hong Kong as a leading East-meets-West hub for digital fashion and the creative economy.
An officiating ceremony takes place today (25 November) with the presence of Guest of Honours including Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism, Mr Joseph Lo, Chairman of Hong Kong Design Centre, Ms Christile Drulhe, Consul General of France in Hong Kong and Macau, and Mr Serge Carreira, Director of Emerging Brands Initiative chez Fédération de la Haute Couture et de la Mode, to officially unveil the exhibition, with guests in attendance witnessing this remarkable occasion.
Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism stated: ‘I am delighted that the Hong Kong Design Centre is presenting this “Play, Pose & Pixel” Digital Fashion Exhibition in partnership with the prestigious Fédération de la Haute Couture et de la Mode, the organiser of the Paris Fashion Week. This exhibition explores pioneering fashion technology and showcases the boundless possibilities of digital fashion. In fact, it stands as one of the most anticipated highlights of this year’s Hong Kong Fashion Fest.’
Mr Joseph Lo, Chairman of Hong Kong Design Centre said, ‘Hong Kong Design Centre has always been committed to promoting broader and more strategic use of design and design thinking across society, and to supporting the growth of local designers. We are excited to bring the international perspective of Paris Fashion Week together with the creativity of Hong Kong’s emerging fashion designers and visual artists, creating a space where East meets West. Presented in the most fun and friendly way, this exhibition is designed to be truly inclusive, welcoming people of all ages and generations to enjoy, understand, and participate.’
From Dress-up Dolls to Digital Avatars: A Journey of Self-Expression
Fashion has always been a creative playground. From dressing dolls to designing digital avatars, ‘Play, Pose & Pixel’highlights how imagination empowers generations to express identity through style in a fun, friendly and future-forward way, inviting visitors of all ages to cross boundaries between the physical and the virtual.
Zone 1 — The Doll House: Where Style Begins
Step into the origins of style with more than 40 vintage collectable dolls, ranging from classic Barbie icons to rare designer collaborations with Christian Dior, Givenchy, Yves Saint Laurent, and Christian Louboutin. Ning Lau will also present over 20 handcrafted dolls, each infused with her creative flair, bringing a Hong Kong perspective to this nostalgic fashion journey.
Zone 2 — Enter the Avatar Era: Redefine Your Identity
Step into the vibrant world of global Avatar culture. Inspired by platforms like Roblox, this immersive installation turns reflection into reinvention as visitors pass through a kaleidoscopic mirrored tunnel. Each reflection spawns a mini-you’ — a hyper-Instagrammable moment that celebrates infinite identity and creativity.
Zone 3: From Paris to Hong Kong: Defining the Future of Fashion
Try now, buy later – fashion that moves at pixel speed
FabriX’s signature AR try-ons Kiosk brings next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong’s rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK’s ‘Deadline’ World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony will be joined by three local Hong Kong fashion talents. They are Derek Chan, DEMO from Fashion Incubation Programme (FIP) and Design Incubation Programme (DIP), Brun Chan, röyksopp gakkai from DFA Hong Kong Young Design Talent Award (YDTA) and Design Incubation Programme (DIP), and Tiger Chung, Tigerstrolling from The Hong Kong Young Fashion Designers’ Contest (YDC). Together, they will showcase their collections through FabriX’s virtual tryons via augmented reality, merging local creativity with global innovation.
Visitors will also encounter digital couture powered by 4D.ai technology, conceptualised by James Cao and team, featuring intricate digital works by Kevin Germanier, the designer behind Björk’s iconic Cannes performance look.
For the first time, visitors can explore 360° digital garments like never before– spin, rotate and zoom into recorded 3D ‘moving images’ that redefine how future lookbooks are experienced. The Future lookbook of fashion showcases a new perspective where style is viewed, tested and transformed before it even exists in the real world.
Zone 4: The Digital Afterparty: Reveal Your ‘Virtual Me’
Strike a pose. Snap the moment
As a grand finale, Zone 4 unlocks each visitor’s own blind box avatar — ‘Virtual Me’. A fast scan transforms one into a digital fashion star — styled in one of six futuristic looks and showcased on a dynamic LED wall. With a nostalgic 80s Cantopop silent disco fueling the vibe, the digital afterparty culminates in a next-level fashion playground celebrating Hong Kong’s creative pulse.
‘Play, Pose & Pixel’ Digital Fashion Exhibition reminds visitors that style has always been a powerful form of self-expression— and at its heart, fashion is about play. It invites audiences of all ages to merge creativity with technology, exploring a fashion playground tailored for the new generation. From children dress-up dolls to teens creating Roblox avatars, and adults intrigued by wearable tech, this exhibition promises a future where fashion is seen, played, and experienced by all.
Event Details
| Exhibition | ‘Play, Pose & Pixel’ Digital Fashion Exhibition |
| Venue | Gate33 Gallery, Level 3, AIRSIDE, Kai Tak, Kowloon |
| Dates | Now – 2 December 2025 |
| Opening hours | Monday to Thursday 12:00-8:00pm Friday to Sunday 11:00am – 9:00pm Free admission |
‘Play, Pose & Pixel’ Digital Fashion Exhibition is organised by Hong Kong Design Centre and sponsored by the Cultural and Creative Industries Development Agency as a programme of the Hong Kong Fashion Fest which is presented by the Government of the Hong Kong Special Administrative Region.
