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FASHION ASIA HONG KONG 2025 ILLUMINATES THE FUTURE OF FASHION

HONG KONG – 9 December 2025 – FASHION ASIA HONG KONG (Fashion Asia), a cornerstone of Hong Kong’s vibrant fashion scene, returned with a dynamic programme celebrating creativity and innovation, fostering the vigorous development of the fashion industry. Fashion Asia organised by Hong Kong Design Centre (HKDC) and supported by the Cultural and Creative Industries Development Agency (CCIDA) as lead sponsor, is a programme of the Hong Kong Fashion Fest which is presented by the Government of the Hong Kong Special Administrative Region.

Fashion Asia 2025 captivated audiences with two flagship events: the Fashion Challenges Forum and the 10 Asian Designers To Watch exhibition, showcasing global visionaries and Asian exceptional design talent redefining the fashion industry.

FASHION CHALLENGES FORUM 2025: SHAPES FASHION’S FUTURE

The Fashion Challenges Forum, held on 5 December 2025 at the Pavilion Hall, Rosewood Hong Kong, offered an inspiring deep dive of the forces shaping the future of fashion. This dynamic platform brought together global industry leaders and esteemed guests, including high-level executives from leading fashion retailers, designers, and influential industry voices, to share insights and inspire transformative ideas. The forum engaged both local and international audiences with discussions on emerging trends, innovative strategies, and opportunities for growth. Key topics included:

  • The Global Fashion Landscape:
    Insiders revealed the forces shaping fashion’s evolving ecosystem.
  • Fashion Business Leadership:
    Top executives shared strategic perspectives on industry growth.
  • Storytelling in Fashion:
    Media experts and curators unpacked authentic narratives driving brand impact.
  • Designer Conversations:
    Emerging and established designers from Asia and beyond shared their success stories.
  • Art, Culture & Cross-brand Collaboration:
    Creative experts dived into fashion’s cultural significance and innovative cross-brand partnerships.

The forum featured an impressive lineup, including:

  • Andre Hou, Former APAC President, Boucheron
  • Blake Abbie, Editor in Chief, A Magazine Curated By
  • Bosse Myhr, Director of Buying – Menswear, Womenswear and Childrenswear, Selfridges
  • Caroline Issa, CEO, Tank
  • Danai Sorakraikitikul, Founder and CEO, ALIST
  • Divia Harilela, Principal, The D’Vine
  • Gloria Tso, Online and Features Editor, STYLE by SCMP
  • Jian DeLeon, Men’s Fashion Director, Nordstrom
  • Jingwei Yin, Founder and Creative Director, OUDE WAAG
  • Jitpon Siriwattanamathangkur, Co-founder, Gentlewoman
  • Kay Kwok, Founder and Creative Director, KWK by KAY KWOK
  • Liushu Lei, Founder and Creative Director, SHUSHU/TONG
  • Lv Xiaolei, Secretary General of the Shanghai Fashion Week Organizing Committee; Executive Vice Chairman, SFDA
  • Oscar Wang, Founder, Open Work Studio
  • Peggy Hu, Chief Executive Officer, Audemars Piguet Greater China Region
  • Rok Hwang, Founder and Creative Director, ROKH
  • Ruohan Nie, Founder and Creative Director, RUOHAN
  • Sara Sozzani Maino, Creative Director, Fondazione Sozzani
  • Satoshi Kuwata, Founder and Creative Director, SETCHU
  • Sophia Yu, Managing Director and Publisher of SCMP Hearst
  • Tasha Liu, Co-founder, LABELHOOD
  • Tracey Cheng, Vice President of Merchandising Planning and Business Development, I.T

Selected panels will be available for viewing on the official Fashion Asia website (https://fashionasiahk.com/) in January 2026, allowing the public to revisit these insightful and inspiring conversations.

10 ASIAN DESIGNERS TO WATCH 2025: WHEN FASHION MEETS MUSIC

The 10 Asian Designers To Watch exhibition, in its 9th edition, returned from 5 to 7 December 2025 at the Clockenflap Music & Arts Festival, Central Harbourfront. This vibrant showcase presented ten exceptional Asian designers, highlighting their innovative collections and reaffirming Fashion Asia’s commitment to nurturing regional talent.

Themed The Fashion Compass, this year’s exhibition weaved together the best of fashion, music, art, and self-expression, offering attendees an immersive journey through the latest fashion trends. The event featured signature pieces from the winners of ‘10 Asian Designers To Watch 2025’, meticulously handpicked by a distinguished panel of industry experts.

Celebrated local stylist Chloe Mak curated one music-festival-inspired ‘mix-and-match’ look from each winning designer brand’s collection, which was transformed into stunning illustrated artwork by renowned illustrator Jenny Chui.

An intimate Designer Meet-and-Greet session was held on 6 December 2025 at the exhibition venue, fostering meaningful exchanges and deeper connections between the winning designers and Hong Kong’s vibrant local fashion community.

The winning designers of ‘10 Asian Designers To Watch 2025’ include:

This collaboration also enabled the featured designers to style selected Clockenflap artists, seamlessly blending music performance and fashion. Highlights included Hong Kong icon Panther Chan in KIT WAN STUDIOS, Taiwan-based four-piece instrumental band Robot Swing in Penultimate, Hong Kong singer Jace Chan (Coat in Louis Shengtao Chen) with her band members in DEMO and PONDER.ER, and Estonian nu-folk duo Puuluup in YMDH (You Make Daddy Happy).

Panther Chan in KIT WAN STUDIOS

Robot Swing in Penultimate

Jace Chan (Coat in Louis Shengtao Chen)
Band Members:
Nelson (Bass) – DEMO and PONDER.ER
John (Drum) – DEMO
Teriver (Guitar) – PONDER.ER

Puuluup in YMDH

*Kindly credit the photographer as indicated in the respective file names when using any of the images.

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