Sponsored by the Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau, and organised by the Clothing Industry Training Authority (CITA), the fashion pop-up initiative titled “Wear’s HK” will make its grand debut across six premier fashion and shopping hotspots from 1 to 14 September, 2026, spreading a vibrant fashion vibe throughout the city.
These pop-ups will be staged at curated retail spaces in six prime locations, including Harbour City, ifc mall, Harvey Nichols Pacific Place, Hong Kong International Airport, Hysan Place, and Festival Walk. These physical touchpoints will seamlessly connect 20 Hong Kong fashion designers with Gen Z, millennial, and global consumers. By blending physical discovery with immediate purchase, the pop-ups will not only generate revenue, help local fashion designers expand their markets, and nurture talent, but also cultivate a high-performance “Wear’s HK” pop-up ecosystem. Furthermore, the creations of these designers will be showcased simultaneously at the “Fashion Summit (HK) 2026” exhibition at Common Arcade, 1/F, Jardine House in Central, leveraging cross-sector promotion to unleash a more powerful synergistic effect.